Area Search Engine© Powered by Google®
Did you know?
•85% of buyers go online during the buying process
•80% of those choose a vendor online
•70% use search
•Of those who say they don't use search 27% actually do
Do you have a LOCAL search strategy for your business? You do Now!
The Chamber of Commerce/Organization realizes that most of the people today looking for information on a business or within a particular community do their research via the Internet. Most people who want to find very detailed information on the community often use the Chamber of Commerce/Organization's website to do this. This highly targeted traffic is now available to members in exchange for getting started and optimizing their online advertising program.
To expand the Chamber/Organization's reach, the Area Search Engine© is available for many communities powered by Google® and is designed to showcase the members. Participating members are impressed with results, but before we can help you attract this traffic you must OPTIMIZE your advertising system.
Before you get started you might want to use this tool to determine the best search terms to include in your information and search terms.
4 Optimizing
As You Write
As You Write
Words are important. As you cut and paste or write information into the system, consider terms people might use to find your business.
These key words are used throughout the membership directory and Area Search Engine© in order to find you.
To help you understand the best words or phrases to use in your copy we suggest you use this tool from Google®.
These key words are used throughout the membership directory and Area Search Engine© in order to find you.
To help you understand the best words or phrases to use in your copy we suggest you use this tool from Google®.
As You Search
As You Search
One of the best ways to figure out how to optimize your local advertising program is to search Google® for similar businesses.
Pay attention to the businesses that come up first in the results and read the copy on their first page of their website.
There is a lot of valuable information to learn from this exercise. Everything you read and learn is directly applicable to your local search and advertising program.
Pay attention to the businesses that come up first in the results and read the copy on their first page of their website.
There is a lot of valuable information to learn from this exercise. Everything you read and learn is directly applicable to your local search and advertising program.
As You Test
As You Test
Testing your advertising system is easy and INSTANT. Unlike testing through national search engines that might take weeks or even months. Results through the local side of this system will index your changes instantly.
Begin your testing through the membership directory. Once you are satisfied with the search results this will be pushed out to Google® for you through site mapping technology.
In a few weeks you should begin to see results through the Area Search Engine© which is powered by Google® using the national index.
To learn more, please ask your membership organization or Chamber of Commerce to show you how they are using this information to promote their members.
Begin your testing through the membership directory. Once you are satisfied with the search results this will be pushed out to Google® for you through site mapping technology.
In a few weeks you should begin to see results through the Area Search Engine© which is powered by Google® using the national index.
To learn more, please ask your membership organization or Chamber of Commerce to show you how they are using this information to promote their members.